WOW Finstack

Case studies

Deployed, switched and settled in the real world.

The technology behind WOW Finstack has carried national-scale payment volume across Singapore, Malaysia and the Philippines.

EZ-Link Pte Ltd/Singapore/2012

Any-time mobile top-up with real-time cash load and purse balance

The technology that underpins the WOWPOS solution was introduced to EZ-Link in 2012, enabling consumers to conveniently top up their EZ-Link purse on the go using an NFC-enabled phone. This top-up feature was part of the payments technology stack, the IP for which has since been acquired by WOW Finstack.

At the time, EZ-Link managed Singapore's single largest contact-free stored value smart card system for payments on public buses and MRT trains, accepted at EPS car parks and retailers across Singapore, with more than 17 million CEPAS-compliant cards issued.

The top-up solution facilitates top-up of stored value cards from various funding sources, including debit and credit cards, making mobile payment secure, fast and easy with purses uploaded on demand in real time.

  • On-demand ad-hoc top ups via internet, web, mobile, phone and NFC
  • Recurrent and auto top-ups
  • Ability to block the electronic purse if the phone is lost or stolen
  • Refunding of credit

As at 2012, the services were usable at over 20,000 points of sale accepting EZ-Link payments, including taxis, supermarkets and fast food chains.

Berjaya Group/Malaysia/2016

eWallet and QR solutions for a national customer loyalty programme

Berjaya Group introduced the B-Infinite Rewards Programme in 2016 — a mobile app offering lifestyle and brand-focused rewards with merchants across a wide range of industries in Malaysia.

At launch, Berjaya had more than 5 million members, 80 merchants and over 4,000 stores nationwide as part of its network. B-Infinite was later rolled out to Singapore and the Philippines in 2018.

The solution enabled businesses to offer members rewards and incentives, and delivered a payment gateway and reward redemption offering for mobile-enabled customers, using the mobile payment platform and infrastructure that now underpins WOW Finstack.

  • Mobile gateway and EDC TPA systems integrated via APIs
  • Banking host integration for eWallet top-up
  • Bill payment system integration

A single mobile payment platform serving loyalty, wallet top-up and bill payment across three markets.